Friday, January 7, 2011

Buyers Dig Certificates


Fact of the matter is, there are a lot of people in the industry who can’t pick up the minor, subtle differences between proof and press. And those people are your existing or potential clients. But buyers, by nature, are drawn to certifications, qualifications and embossed stamps that declare someone or something as having been validated by an expert. That gives them the peace of mind to do business with a company that’s touting a quality logo.

“I can think of a number of times in recent months where (G7 qualification) has been a factor, particularly in the business development environment,” notes Bill Tucker, executive vice president of sales for Cincinnati-based Berman Printing.

“It establishes a certain amount of credibility. We use our G7 logo prominently in our marketing materials, when we do sales presentations and on our Website. Frankly, I’m surprised at how many times it’s come up. Potential clients and existing customers who really don’t understand what it means have latched onto G7 as a way of finding quality printers.”


{ PI World | G7 Qualification: The Art of Maintaining Color }

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